Universities are increasingly ranked by their research so promoting it is important. Citation count is one measurement of research ranking, not a perfect one but it makes up 30% of the score for Times World University rankings and 20% of QS World University rankings.
Of course, the most important thing is to produce good research and none of the ideas below are guaranteed to increase interest in your work but they do work for some people so choose the ones which are likely to work for you and have a go at increasing the visibility of your research.
- Collaborate—papers with multiple authors tend to be cited more, especially if you can use international collaborators or people with a strong reputation in your field. Collaborating across disciplines also often attracts high citations. There are some tips on collaborating in this article from Science.
- Choose a good title. Question type titles seem to attract less citations than other types of title. This article from the LSE Impact blog gives some ideas.
- Repeat key phrases in your abstract as this will help search engines to pick up your article—though still keep in mind that you are writing for humans and the abstract needs to attract people to read on.
- Articles with plenty of references tend to attract a high number of citations. It is usually acceptable to cite your own work as long as it is relevant.
Finding the right journal
- In many subjects it is important to find a journal with a high impact factor. Our subscription to Journal Citation Reports will allow you to find out what this is for the journals you are considering and to compare journals for your subject. Scopus also offer a similar service.
- Our guide to finding impact factors
- You could also consider the journal aims, scope, how well known the editorial board are and whether it is indexed in the major databases for your subject. Details of journal aims, scope and editors should usually be available on the journal web site.
- One way of getting an idea how widely used a journal is is to check which universities subscribe to it. A lot of universities are part of the union catalogue SUNCAT which will give you this information.
Optimize your research for search engines
- Choose good keywords whenever you are given the chance to, either within your article or in any repository you put it in. Use current buzzwords if these are appropriate and consider how others might search for your article.
- This advice from Elsevier may be helpful.