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Publishing and research impact: Promoting Research

Mae'r dudalen hon hefyd ar gael yn Gymraeg

Promoting research

Sign saying "attention"

Get your research noticed

Some ideas

Universities are increasingly ranked by their research so promoting it is important. Citation count is one measurement of research ranking, not a perfect one but it makes up 30% of the score for Times World University rankings and 20% of QS World University rankings.

Of course, the most important thing is to produce good research and none of the ideas below are guaranteed to increase interest in your work but they do work for some people so choose the ones which are likely to work for you and have a go at increasing the visibility of your research.


  • Collaborate—papers with multiple authors tend to be cited more, especially if you can use international collaborators or people with a strong reputation in your field. Collaborating across disciplines also often attracts high citations. There are some tips on collaborating in this article from Science.

Writing Tips

  • Choose a good title. Question type titles seem to attract less citations than other types of title. This article from the LSE Impact blog gives some ideas.
  • Repeat key phrases in your abstract as this will help search engines to pick up your article—though still keep in mind that you are writing for humans and the abstract needs to attract people to read on.
  • Articles with plenty of references tend to attract a high number of citations. It is usually acceptable to cite your own work as long as it is relevant.

Finding the right journal

  • In many subjects it is important to find a journal with a high impact factor.  Our subscription to Journal Citation Reports will allow you to find out what this is for the journals you are considering and to compare journals for your subject.  Scopus also offer a similar service.
  • Our guide to finding impact factors
  • You could also consider the journal aims, scope, how well known the editorial board are and whether it is indexed in the major databases for your subject. Details of journal aims, scope and editors should usually be available on the journal web site. 
  • One way of getting an idea how widely used a journal is is to check which universities subscribe to it. A lot of universities are part of the union catalogue SUNCAT which will give you this information.

Optimize your research for search engines

  • Choose good keywords whenever you are given the chance to, either within your article or in any repository you put it in. Use current buzzwords if these are appropriate and consider how others might search for your article.
  • This advice from Elsevier may be helpful.

to try

Open Access

  • Making your work open access can make it more visible and there is some evidence that open access articles are cited more. Our open access guide gives more information about doing this.
  • If you have data which accompanies your article, consider making this publicly available as that can also increase citations of your article. Some information on data management is available on the Swansea Research Data site.


  • Take the chance to attend and speak at conferences.  One suggestion is to take along copies of your paper and leave them as handouts which may encourage people to read and cite it.
  • Try social media as a means of promotion. Although not everyone is comfortable with this there is evidence that using Twitter, blogs, podcasts and tools like Research Gate and Mendeley can help to get you known and increase the chances of your work being used and cited. 

Your identity

  • Use a unique identifier such as an ORCID ID to make sure that you can be distinguished from people with a similar name. There are other options such as  Researcher ID though ORCID is becoming the most widely known. Linking your ORCID to Swansea University systems will show you how to put your ORCID in the university ABW system.
  • Make sure you are consistent in the form of your name that you use in publications and use the university name in full as  this can help to identify you.

How can I find out where I am cited?

Claim all your publications

  • It is not uncommon for databases to make mistakes and attribute articles to the wrong person or institution.  It is worth taking the time to search Web of Science, Scopus and Google Scholar to make sure that all your papers are correct and attributed to you. 
  • Keeping an up to date list of publications will help you to keep an eye on this. If you use RIS / Cronfa to do this your staff page will automatically be up to date but if you maintain your own lists take the time to make sure that people can find out about your latest work.

Use the full university address

  • It is important that your work can be traced back to Swansea University. Using an address such as Singleton Hospital or a research group without the university name and address can risk your work not being credited to the university when rankings are worked out.